Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds
Strategy Beyond the Hockey Stick is about unlocking big moves--because that is what it takes to beat the odds in business. Anchored in empirical evidence from thousands of companies, it reveals what really matters--and what does not--for exceptional performance. Despite their best intentions, business leaders often get bogged down by human biases and social dynamics that get in the way of clear strategy and strong execution. Just about anyone proposing a strategy comes in with a confident "hockey stick" projection. But how do you distinguish the true breakthrough plans from the fakes--and then carry through the tough choices needed to make good on those promises? Strategy Beyond the Hockey Stick provides you with practical advice on how to change these dynamics in your strategy room and make the right strategic moves.
Chris Bradley, Sven Smit, and Martin Hirt are all leaders in McKinsey's Strategy Practice. They have worked together over the last decade on a mission to advance the state of the art in strategic management, while serving corporate leaders around the world to help them beat the odds.
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Beat the odds with a bold strategy from McKinsey & Company
"Every once in a while, a genuinely fresh approach to business strategy appears" - legendary business professor Richard Rumelt, UCLA
McKinsey & Company's newest, most definitive, and most irreverent book on strategy--which thousands of executives are already using--is a must-read for all C-suite executives looking to create winning corporate strategies.
"This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." -- Frans Van Houten, CEO, Royal Philips N.V.
The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance--where 60% of companies reside, making very little economic profit--to the top quintile where 90% of global economic profit is made. This movement does not happen by magic--it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition.
This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia.
"A different kind of book--I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." --Jane Fraser, CEO, Citigroup Latin America