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Sushi Economy Globalization and the Making of a Modern Delicacy

The Sushi Economy: Globalization and the Making of a Modern Delicacy

By Sasha Issenberg

Jumping from Mediterranean docks to the multimillion-dollar tuna auctions of Japanese fish markets, "The Sushi Economy" traces sushi's journey from Tokyo street snack to global delicacy. 8-page photo insert.

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Book Information

Publisher: Avery Publishing Group
Publish Date: 05/01/2008
Pages: 352
ISBN-13: 9781592403639
ISBN-10: 1592403638
Language: English

Full Description

The highly acclaimed exploration of sushi's surprising history, global business, and international allure One generation ago, sushi's narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet's most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world's most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time? A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization's dynamics, the book traces sushi's journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you'll never see the food on your plate--or the world around you--quite the same way again.

About the Author

SASHA ISSENBERG is the author of three previ­ous books, including The Victory Lab: The Secret Science of Winning Campaigns. He has covered presidential elections as a national political reporter in the Washington bureau of The Boston Globe, a columnist for Slate, and a contributor to Bloomberg Politics and Businessweek.

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