Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups

The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups

By Todd Saxton, M Kim Saxton, and Michael Cloran

Unlike other "how-to" entrepreneurship books, The Titanic Effect uses stories of success and failure to reveal the often-overlooked "icebergs" that sink startups.

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Book Information

Publisher: Morgan James Publishing
Publish Date: 06/11/2019
Pages: 254
ISBN-13: 9781642792140
ISBN-10: 1642792144
Language: English

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Unlike other "how-to" entrepreneurship books, The Titanic Effect uses stories of success and failure to reveal the often-overlooked "icebergs" that sink startups.

About the Authors

Dr. Todd Saxton , Associate Professor and Indiana Venture Faculty Fellow at the IU Kelley School of Business, is an award-winning professor of strategy and entrepreneurship.

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Dr. Kim Saxton has over 30 years of marketing and market research experience, working with large corporations, startups and medium-sized businesses. Currently, she teaches marketing at Indiana University's Kelley School of Business. Her research on market segmentation, branding, and venture ecosystems has received national recognition.

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Michael Cloran is a serial entrepreneur who has raised tens of millions of dollars for ventures he has co-founded. He is a founding partner of DeveloperTown, a software design and development firm that helps both startups and larger firms manage technical debt.

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