To Sell Is Human: The Surprising Truth about Moving Others
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What We're Saying
If you have a book in the same category as Dan Pink, it's going to be hard to beat him. And, although this year's Marketing & Sales category was extremely competitive, nobody did. Pink's To Sell is Human: The Surprising Truth about Moving Others from Riverhead Books takes the prize. READ FULL DESCRIPTION
Farai Chideya presents a practical guide to navigating today’s volatile, fast-changing job market. READ FULL DESCRIPTION
When I got in my car, the temperature gauge on the dashboard read negative four degrees. It was sunny out, but it was the kind of sunlight that seems reluctant—like a lone light in a walk-in freezer—struggling through the cold air to get to you. So when I backed out of the driveway yesterday morning, I thought to myself, "there is no way we get a good crowd this morning, on the coldest day of winter. READ FULL DESCRIPTION
Adam Grant's new book, Originals, drops today. He was kind enough to take some time during what's surely a busy launch to answer some questions for us. READ FULL DESCRIPTION
"On the big questions of finding meaning, fulfillment, and happiness, we're deluged with answers--in the form of off-the-shelf advice, tips, strategies from experts and gurus. It shouldn't be any wonder if those generic solutions don't quite fit: To get to our answers, we must formulate and work through the questions ourselves. " ~Warren Berger READ FULL DESCRIPTION
In anticipation of announcing the winner of the 2012 800-CEO-READ Business Book of the Year tomorrow, here's a recap of the category winners. Click on the links below to read more about these top books of 2012. Which book is *your* pick for the top book of the year? READ FULL DESCRIPTION
Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. Then on Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned. READ FULL DESCRIPTION
To Sell is Human: The Surprising Truth about Moving Others by Daniel H. Pink, Riverhead Books, 272 pages, $26. 95, Hardcover, December 2012, ISBN 9781594487156 Dan Pink dedicates his new book, To Sell is Human, to booksellers. READ FULL DESCRIPTION
#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.