Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

By Charles Green

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer's trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it.

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Book Information

Publisher: McGraw-Hill Companies
Publish Date: 12/08/2005
Pages: 288
ISBN-13: 9780071461948
ISBN-10: 0071461949
Language: English

Full Description

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer's trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

About the Author

Charles H. Green is the executive director of Small Business Finance Institute, and principal of Charles Green & Company. He is an advisor for small business owners on solving critical financing issues and helping them obtain the financing they need.

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