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Ultimate Guide to Social Media Marketing

Eric Butow

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

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Book Information

Publisher: Entrepreneur Press.
Publish Date: 08/25/2020
Pages: 376
ISBN-13: 9781599186740
ISBN-10: 1599186748
Language: English

Full Description

Create Focused Social Media Campaigns Tailored to Your Business

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business's social media strategy using today's formats
  • How to leverage images and video in your social media outreach
  • Leveraging chat bots, paid social media, and influencer marketing
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time
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