Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing

By Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, and Mike Allton

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 08/25/2020
Pages: 212
ISBN-13: 9781599186740
ISBN-10: 1599186748
Language: English

Full Description

Create Focused Social Media Campaigns Tailored to Your Business


Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business's social media strategy using today's formats
  • How to leverage images and video in your social media outreach
  • Leveraging chat bots, paid social media, and influencer marketing
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

About the Authors

Eric Butow has written 41 books and is coauthor of Instagram For Dummies and Instagram For Business For Dummies , 2nd Edition. Kendra Losee is a digital marketing consultant and professor of social media marketing.

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Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.

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Eric Butow is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric founded BCG in 1994 specializing in desktop publishing and graphic design, and soon offered technical writing and web design services as well.<

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Eric Butow is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric founded BCG in 1994 specializing in desktop publishing and graphic design, and soon offered technical writing and web design services as well.<

Learn More


Eric Butow is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric founded BCG in 1994 specializing in desktop publishing and graphic design, and soon offered technical writing and web design services as well.<

Learn More

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