We are hiring a full-time Accounting Manager! Learn more here.

Pre-Order for 11/1/2020

Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Stephen Denny, Paul Leinberger

Unfiltered Marketing 's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $19.95  
1 - 24 $15.96 20%
25 + $13.97 30%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$19.95


Book Information

Publisher: Career Press
Publish Date: 11/01/2020
Pages: 256
ISBN-13: 9781632651785
ISBN-10: 1632651785
Language: English

Full Description

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.

"Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms." --Blake Irving, former CEO of GoDaddy

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.

We have updated our privacy policy. Click here to read our full policy.