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Unlabel: Selling You Without Selling Out

Marc Ecko

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that's perfect to "educate the next generation of dreamers" (Kirkus Reviews).

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Book Information

Publisher: Atria Books
Publish Date: 09/30/2013
Pages: 304
ISBN-13: 9781451685305
ISBN-10: 1451685300
Language: English

What We're Saying

October 15, 2013

Unlabel: Selling You Without Selling Out by Marc Ecko, Touchstone Books, 304 pages, $30. 00, Hardcover, October 2013, ISBN 9781451685305 You are not a label; you are a brand. This is Marc Ecko’s message in this edgy, blunt, and honest-to-the-point-of-vulnerable book that details his rise from a kid who spray painted t-shirts to a young man running a $500 million global corporation. READ FULL DESCRIPTION

December 16, 2013

The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the Sales & Marketing category. . READ FULL DESCRIPTION

December 23, 2013

Click on the links below to read more about our choices for the top books of 2013, as well as the books that made our category shortlists. We will be announcing the Best Business Book of 2013 at our (mostly) annual We Believe in Books party in NYC the second week of January. Stay tuned! READ FULL DESCRIPTION

December 11, 2013

Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news. READ FULL DESCRIPTION

Full Description

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that's perfect to "educate the next generation of dreamers" (Kirkus Reviews). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms--Ecko Unltd. and Complex Media. As Ecko explains, it's not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

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