The Unsold Mindset: Redefining What It Means to Sell
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What We're Saying
Porchlight's Marketing & Editorial Director Dylan Schleicher looks at the year's best book in the Marketing & Communications/Sales & Influence category. READ FULL DESCRIPTION
`The greatest salespeople on the planet are the opposite of who most people think they are; <i>The Unsold Mindset</i> unpacks their unconventional way of thinking about selling (and life), acknowledging we all sell, and proving you can be great at it, without becoming someone you’re not. READ FULL DESCRIPTION
These 40 books spoke to us—and we believe speak to each other—in a way that furthers the conversations we need to have in the organizations we work in, the communities we live in, and the societies that shape us. With them as a guide, we can make decisions that better shape each, in turn. READ FULL DESCRIPTION
The Unsold Mindset empowers people to show up as the opposite of a stereotypical salesperson, and it’s not because of the conversations they have with their customers—it’s because of the conversations they have with themselves. READ FULL DESCRIPTION
Anyone who excels in selling and doesn’t know why, underperforms in selling and doesn’t know why, or hates selling and thinks they know why, will find value in the lessons of The Unsold Mindset. READ FULL DESCRIPTION
What if the greatest salespeople on the planet are the opposite of who you think they are?
Everyone sells, every day. It's why the most successful people are better than most at selling themselves, their ideas, or their products and services.
Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a "good salesperson." But there's a disconnect between who we think good salespeople are and who they actually are. In any room, they're not the most self-confident, they're the most self-aware. They're not the most sociable, they're the most socially aware. And they don't succeed in spite of obstacles, they succeed because of obstacles.
Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didn't matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic--they were all unsold on what it meant to sell and unsold on who people expected them to be.
The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It's a journey toward an entirely new mindset--the greatest sellers on the planet aren't successful because of what they do, they're successful because of what they think. Being a good person and a good salesperson aren't mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.