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We Are All Weird: The Rise of Tribes and the End of Normal

Seth Godin

First published by Do You Zoom, Inc. through The Domino Project.

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$19.95


Book Information

Publisher: Not available
Publish Date: 09/15/2015
Pages: 112
ISBN-13: 9781591848240
ISBN-10: 1591848245
Language: English

Full Description

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

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