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What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

Bestselling author Charan, who is famous for clarifying and simplifying difficult business problems, believes that the best way to increase sales is to start with the customers problems first rather than beginning with the product or service for sale.


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Book Information

Publisher: Michael Joseph
Publish Date: 09/01/2009
Pages: 192
ISBN-13: 9780141036878
ISBN-10: 0141036877
Language: English

Full Description

The sales process often turns into a war about price - a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales: instead of starting with your product of service, start with the customer's problems. This book shows you how.

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