The 2021 Porchlight Business Book Awards longlist is here!

The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

Pamela Slim

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 11/09/2021
Pages: 288
ISBN-13: 9781264266791
ISBN-10: 1264266790
Language: English

What We're Saying

November 30, 2021

The five best Marketing & Sales books of 2021 all focus on the primary importance of people and connecting to others in meaningful ways. READ FULL DESCRIPTION

November 18, 2021

"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION

Full Description

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile--aiming all their sales and marketing efforts towards this single type of person--and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to:
  • Search outside your own lens/bias/routine/history to target ideal customers.
  • Attract the interest and attention of new leads by learning more about them authentically.
  • Develop products and services suited to these customers.
  • Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
  • Build and sustain loyalty and trust with new customers.
  • Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.

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