Wildflower: A Memoir

Wildflower: A Memoir

By Aurora James

A memoir of struggle and perseverance offering new ways of envisioning economic equality for everyone, from a leading activist and fashion pioneer who founded the Fifteen Percent Pledge, which challenges retailers to commit 15% of their shelf space and spending power to Black businesses.


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Book Information

Publisher: Crown Publishing Group (NY)
Publish Date: 05/09/2023
Pages: 304
ISBN-13: 9780593239452
ISBN-10: 0593239458
Language: English

Full Description

This "empowering and inspirational" (People) memoir of struggle and perseverance offers new ways of envisioning economic equality for everyone--from a leading activist and fashion pioneer.

"With community and sisterhood at its center, Wildflower teaches us that against all odds, we can overcome."--Rupi Kaur, New York Times bestselling author of milk and honey A BLOOMBERG AND HARPER'S BAZAAR BEST BOOK OF THE YEAR Aurora James's life is a great American "success story"--precisely because it looks so different from others we've seen. Scouted as a teen model, James struggled with body image and became disenchanted by the industry's objectification of women and commodification of race. After she'd hit rock bottom, dropping out of high school and being arrested for street racing, she was forced to reshape her life. A slew of fashion-related jobs led James to discover the power of the runway, and she started her own business in a flea market: a sustainable fashion line showcasing traditional African designs that would become an award-winning international brand. Already a rising star and trailblazer in fashion, she posted a revolutionary idea in the wake of George Floyd's murder that challenged retailers to commit 15 percent of their shelf space to Black businesses. This became the Fifteen Percent Pledge, one of the fastest-growing social justice nonprofits. To date, more than two dozen of the world's most recognized retailers have taken the pledge, redirecting $14 billion in annual revenue to Black and BIPOC brands. Wildflower is the riveting story of how Aurora James made an indelible mark on the American economic system and a rallying cry for those eager to make change.

About the Author

Aurora James is the creative director and founder of luxury accessories brand Brother Vellies and founder of the Fifteen Percent Pledge, an initiative that urges retail giants to commit 15% of their shelf space to Black-owned businesses by creating clear business strategies and attainable goals.

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