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Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

Bridget Brennan

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

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Book Information

Publisher: HarperCollins Leadership
Publish Date: 03/05/2019
Pages: 256
ISBN-13: 9781400209972
ISBN-10: 1400209978
Language: English

What We're Saying

November 27, 2019

Porchlight Customer Service Specialist, Emily Porter, takes us inside the best books on Marketing & Sales published in 2019. READ FULL DESCRIPTION

Full Description

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.

Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.

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