Writing That Works, 3rd Edition: How to Communicate Effectively in Business

Writing That Works, 3rd Edition: How to Communicate Effectively in Business

By Kenneth Roman and Joel Raphaelson

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The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

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Book Information

Publisher: Collins Reference
Publish Date: 08/22/2000
Pages: 208
ISBN-13: 9780060956431
ISBN-10: 0060956437
Language: English

Full Description

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

    E-mails, memos and letters that get read--and get actionProposals, recommendations, and presentations that sell ideasPlans and reports that get things doneFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

And much more.

About the Authors

Kenneth Roman worked directly with David Ogilvy at Ogilvy & Mather for 26 years, beginning as an account executive and rising up to eventually become Chairman and CEO.

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Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

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