You Can't Make Money from a Dead Planet: The Sustainable Method for Driving Profits

You Can't Make Money from a Dead Planet: The Sustainable Method for Driving Profits

By Mark Shayler

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Learn how to make your business more sustainable while not sacrificing growth, profits and innovation.


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Book Information

Publisher: Kogan Page
Publish Date: 10/31/2023
Pages: 296
ISBN-13: 9781398612020
ISBN-10: 1398612022
Language: English

What We're Saying

November 02, 2023

In this excerpt, Mark Shayler shares a brief history of economic development, and why he believes our best opportunities for innovation today involve a new perspective and approach. READ FULL DESCRIPTION

Full Description

Doing good is no longer a luxury or a 'nice to have', it's a necessity. While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. You Can't Make Money from a Dead Planet looks at the challenges we face and shows how business needs to change in order to be the driver of the solution. Bestselling author and sustainability strategist Mark Shayler explains why there is no contradiction between being profitable and doing the right thing for the planet and doing the right thing for your customers. Providing the insights, the enthusiasm and the tools to align your business with sustainability, the book blends explanations of the challenges that we face, with stories from those business that have excelled in sustainability. Exploring current sustainability approaches and trends including net-zero, circular economy, ESG, B-Corps, zero waste and environmental management systems, You Can't Make Money From a Dead Planet explains, debunks and helps you navigate the sustainable agenda while growing your business.

About the Author

Mark Shayler works with businesses and corporations to reduce their environmental impact and his clients include Coca-Cola, Nike, Bacardi, WPP, Samsung Electronics Europe, Welsh Water, Hiut Denim and Novatech.

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