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Youtility: Why Smart Marketing Is about Help Not Hype

Jay Baer

A consultant and blogger defines a better alternative to anachronistic interruption marketing, with examples of companies that are building their marketing approach around YoutilityNa marketing strategy that creates devoted customers by providing something and being genuinely useful.

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Book Information

Publisher: Portfolio
Publish Date: 06/27/2013
Pages: 240
ISBN-13: 9781591846666
ISBN-10: 1591846668
Language: English

What We're Saying

June 25, 2013

Thinker in Residence: Jay Baer

By Sally Haldorson

Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008 where he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. READ FULL DESCRIPTION

June 27, 2013

For our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books. READ FULL DESCRIPTION

June 26, 2013

If you go out of your way to be useful, to give, to help and to assist, you position yourself as a trusted resource in the lives of many who know you. ~Jay Baer READ FULL DESCRIPTION

Full Description

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut-ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

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