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By Ann Handley, C C Chapman
Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations and their customers. To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle.
By Terry Szuplat
One of Barack Obama's longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader. As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat--like many people--was gripped by anxiety and preferred to stay in the shadows.
By Chase Jarvis
"Chase Jarvis shows how much of what people need to be successful is already in their possession"--
By Alexi Robichaux
Much of the workday, in mindshare and time, is dedicated to outer work: meetings with co-workers, interactions with customers, or working on a deck or other tangible deliverables. For most of us, this is the very definition of "work" external, externally-focused activity. Inner Work puts forth an assertion that is novel today, but that successful leaders have known for millennia: inner work--the practice of thoughtful attention to the inner experience of yourself and others--is "work" as well, and of crucial importance; not just as a question of wellness or employee satisfaction, but as the engine of a potential transformation in the efficacy (and, yes, happiness) of most organizational workplaces.
By Mark Schlabach
Award-winning journalist Schlabach uses the 2008 college football season as a framework for the remarkable story of the Georgia Bulldogs' program and its fascinating history. color photo insert.
By Jonathan Goodman
You don't have to win the internet. Be the Obvious Choice instead.
By Luigi Salmaso, Fortunato Pesarin
Timely update of a popular edition on permutation testing with numerous case studies included throughout The newly revised and updated Second Edition of Permutation Tests for Complex Data describes permutation tests from the point of view of experimental design, with methodological details and illustrating the process of devising an appropriate permutation test through case studies.
By Mary Olson-Menzel
"What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career takes readers on a journey to find their next meaningful and fulfilling job--no matter where they are right now. Whether you're an industry veteran pivoting between fields, a stay-at-home parent just rejoining the workforce, or a college student trying to find their footing, this heartfelt, actionable, and authentic book covers everything you need to know about getting results in the modern world of work and is full of insightful, real-life stories of success that inspire the reader to take action in their own life."--
By Pascal Bornet
Pascal Bornet, an award-winning AI expert, former McKinsey executive, and Top Voice in Technology with over 1 million LinkedIn followers, unveils the ultimate guide for working, living, and leading organizations in a rapidly changing, AI-driven world. With over 20 years of pioneering research at the human-AI intersection, Bornet reveals the secrets to living in harmony with AI while cultivating uniquely human qualities.
By Harry M Jansen Kraemer
Build your legacy to have an impact and make the world a better place The fourth in Harry Kraemer's series of values-based leadership books, Your Values-Based Legacy: Making a Difference at Every Age and Phase of Life takes you on a journey of introspection and exploration to see how and where you can help make the world a better place.
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