BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE Winner of Marketing Book of the Year 2015 by Marketing and Sales Books For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce. com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors.
Published: Friday, December 16, 2022
Published by: McGraw-Hill Companies
Available in: Hardcover (9780071821148)