Trust, reputation, and social capital are critical elements of competitive advantage in business. Executives whose personal networks reach out across organizational divides are in a position to broker the flow of perspectives, skills, and resources between segments of a market or organization, enabling them to better identify and develop rewarding opportunities. In this book Ron Burt builds upon his celebrated work on network analyses to explain the network structure of competition and the role of network entrepreneurs.
Published: Monday, December 19, 2022
Published by: Oxford University Press, USA
Available in: Paperback (9780199249152)