The distinction between "online" and "offline," between "digital" and "physical," once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing.
Published: Sunday, April 21, 2024
Published by: Ko Insights
Available in: Paperback (9780692732267)