Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics.
Published: Monday, April 22, 2024
Published by: NW Widener
Available in: Paperback (9780982694176)