The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention.
Published: Tuesday, March 3, 2015
Published by: HarperOne
Available in: Hardcover (9780062324191)