The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma. Or that Kellogg's trademarked "crunch" is generated in sound laboratories.
Published: Tuesday, February 2, 2010
Published by: Free Press
Available in: Paperback (9781439172018)