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Pre-Order Campaign
Porchlight can make your book stand out before it's even on shelves.
Porchlight built a pre-order page for The Blue Zones Secrets for Living Longer: Lessons from the Healthiest Places on Earth by Dan Buettner, which offered the book at a discount and shipped each hardcover copy with a signed bookplate and magent. In addition to this, Porchlight moderated a live-streamed interview exclusive to those who pre-ordered the book.
A book’s initial commercial success is often determined by preorders.
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