Promo Video: Our Author Interview Series

Sally Haldorson

July 31, 2023


Past conversations with authors like Susan Cain, Katherine May, Ada Limón, Mike Mariani, and more are all available in full on our YouTube channel.

One of the best things about working at Porchlight is the opportunity to form relationships with the authors who write the books we sell. 

One of the great things about forming those relationships is that it allows us to ask the authors about their work. 

Porchlight's Managing Director, Sally Haldorson, has been doing just that since 2022, through publicly available, free-to-watch, live-streamed conversations. The interview series is done in partnership with Boswell Book Company, a local Milwaukee independent bookstore that has a little something for everyone. You can watch all of our author interviews in full on YouTube.

If you would like to participate in this series, contact us at 

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About Sally Haldorson

Sally’s mission as Porchlight’s Managing Director is to make Porchlight a great place to work for employees, and a consistently high-performing service organization for everyone in or orbiting the publishing industry. After 25 years working in book retail, she has developed a penchant for business strategy, both as a socio-economic force and a literary genre. Happy to put her English and Creative Writing degrees to work, she helped craft three editions of The 100 Best Business Books of All Time, and she reads, writes, and reviews for the company’s marketing team. Sally lives north of Milwaukee with her husband, son, and dog, and, in her spare time, rather doggedly works to perfect her writing skills and her tennis game, unsure which is the more Sisyphean endeavor.

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