Unreasonable Hospitality The Remarkable Power of Giving People More Than They Expect

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By Will Guidara

"Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park"--


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Book Information

Publisher: Optimism Press
Publish Date: 10/25/2022
Pages: 288
ISBN-13: 9780593418574
ISBN-10: 0593418573
Language: English

What We're Saying

March 01, 2024

In <i>Unreasonable Hospitality</i>, Will Guidara chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. There was one lesson, however—in a "lost chapter"—that didn't end up making it in the final cut of the book. READ FULL DESCRIPTION

July 31, 2023

Past conversations with authors like Susan Cain, Katherine May, Ada Limón, Mike Mariani, and more are all available in full on our YouTube channel. READ FULL DESCRIPTION

December 13, 2022

Our Managing Director Sally Haldorson calls upon a short story of Raymond Carver's to help us understand why it seems so impossible, and why it's so important, to talk about leadership. READ FULL DESCRIPTION

November 17, 2022

“This terrific collection of books balances the innovative with the iterative, and champions doing the right things the right way to make our work and our future tangibly better, no matter the industry or the endeavor.” READ FULL DESCRIPTION

November 07, 2022

We invite our reading community to come along as we take a deeper look at Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect and learn more about author Will Guidara through this live-streamed interview. READ FULL DESCRIPTION

September 01, 2022

Upcoming Virtual Interviews: Fall 2022

By Sally Haldorson, Emily Porter

We’re thrilled to bring you even more free virtual author interviews this Fall! READ FULL DESCRIPTION

Full Description

The must-read national bestseller that's redefining hospitality and inspiring readers in every industry. - JP Morgan NextList Pick
- Featured in FX's The Bear and Showtime's Billions

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room--and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more--not less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality business--and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do--for ourselves, the people we work with, and the people we serve.

About the Author

Will Guidara is the founder of Thank You, a creative agency that helps companies across disciplines make the choice to be in the hospitality industry.

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