Looking for 800-CEO-READ? That's us! Learn more here.

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Bryce G

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.

READ FULL DESCRIPTION

Bulk non-returnable discounts

List Price $17.00
1 - 24 $13.60
25 - 99 $10.54
100 - 249 $10.20
250 - 499 $9.86
500 + $9.69

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$17.00


Book Information

Publisher: Crown Business
Publish Date: 02/05/2013
Pages: 422
ISBN-13: 9780307886064
ISBN-10: 0307886069
Language: English

What We're Saying

August 10, 2012

Andrew Hill's article yesterday in The Financial Times announcing the longlist for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award was entitled A reading list to reflect loss of faith in capitalism. That headline is more than a little hyperbolic. The statement in the article itself that the list "includes an array of titles charting the strengths and weaknesses of the American corporate, economic and financial system" is a bit more accurate, especially if you replace the word "American" with "global. READ FULL DESCRIPTION

February 19, 2015

Kelly Leonard & Tom Yorton, authors of Yes, And, talk about the books that have influenced them and what they're reading now. READ FULL DESCRIPTION

March 09, 2012

American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman, Crown Business, 432 Pages, $26. 00, Hardcover, March 2012, ISBN 9780307886057 One of my favorite books of 2011 was Once Upon a Car by Bill Vlasic. READ FULL DESCRIPTION

Full Description

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

We have updated our privacy policy. Click here to read our full policy.