American Icon: Alan Mulally and the Fight to Save Ford Motor Company
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What We're Saying
Andrew Hill's article yesterday in The Financial Times announcing the longlist for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award was entitled A reading list to reflect loss of faith in capitalism. That headline is more than a little hyperbolic. The statement in the article itself that the list "includes an array of titles charting the strengths and weaknesses of the American corporate, economic and financial system" is a bit more accurate, especially if you replace the word "American" with "global. READ FULL DESCRIPTION
American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman, Crown Business, 432 Pages, $26. 00, Hardcover, March 2012, ISBN 9780307886057 One of my favorite books of 2011 was Once Upon a Car by Bill Vlasic. READ FULL DESCRIPTION
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.
Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.
Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.