Looking for 800-CEO-READ? That's us! Learn More

Art of Woo: Using Strategic Persuasion to Sell Your Ideas

G Richard Shell, Mario Moussa

Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.

READ FULL DESCRIPTION

List Price $18.00
1 - 24 $14.40
25 - 99 $11.16
100 - 249 $10.80
250 - 499 $10.44
500 + $10.26

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$18.00


Book Information

Publisher: Penguin Books
Publish Date: 01/01/2009
Pages: 312
ISBN-13: 9780143114048
ISBN-10: 0143114042
Language: English

What We're Saying

July 03, 2008

You guessed it! It's that time again to find out what everyone is reading outside of the United States! We had quite a busy month internationally, and here's just a smattering of what was popular: India Mass Career Customization Cathleen Benko and Ann Weisberg Spain Rules to Break and Laws to Follow Don Peppers and Martha Rogers, Ph. READ FULL DESCRIPTION

August 21, 2007

When the entire office completed our StrengthsFinder 2. 0 assessments, we were quite surprised by some of the strengths that emerged. We expected certain outcomes; for instance, Kate had "achiever," Todd had "futuristic. READ FULL DESCRIPTION

Full Description

Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.

We have updated our privacy policy. Click here to read our full policy.