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2. 2Differentiation through the characteristics of cruising route method from (AI) tool route judgementFuture, (AI) tool can attempt to help any cruise entertainment service providers to judge how to design different route to attract different countries age cruise clients' choices to satisfy their cruise journey entertainment needs.
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2.2Differentiation through the characteristics of cruising route method from (AI) tool route judgementFuture, (AI) tool can attempt to help any cruise entertainment service providers to judge how to design different route to attract different countries age cruise clients' choices to satisfy their cruise journey entertainment needs. The determinants of the cruising route's characteristics ( functional, social, and emotion) is important factor to influence the cruise service provider's success. Cruising product is no longer selected primarily for the cruising service, but for the content of cruising route. So, the cruising route will influence the cruise consumer individual emotion, because it is the main service need for every cruise consumer.The approach called the " land sea cruising in product development" is increasingly becoming an area of interest, e.g. determining the direction of the effects of the individual cruising route characteristics on service value's perception, and providing an evaluation model of the route's perception, and indicating significance variables of attraction. The questions that cruise planners need to know: How does each of the identified determinants affect the overall perceived value of the cruise route? How the overall perceived value of the cruise route affects customer behavior intentions? Because different routes factor will influence cruise consumer individual emotion changing seriously. It means the ship has become only a tool, when the offered route whose attractiveness highly influences the impression of the guests has become crucial.Consumer behavior in cruising segment includes all the activities and influences in the selection of the specific cruise route. There activities result in decisions and actions related to a defined price, selection and reselection of cruising company ( Cannot, Brink and Brijball, 2006).2.3How to apply (AI) tool to arrange cruise route planning have close relationship to influence cruise consumer emotion?Firstly, use value of cruising routes is based on the subjective experience, and shows how individuals assess the route during, or immediately after sailing. It is affiliated with the benefits that cruising guest realize by choosing a route, and it is subjective because it depends on the individual assessment ( photo taken on the route for one guest presents just a family souvenir, and for professional photographers are embodied financial capital).Secondly, the utilitarian value is also subjective-oriented and is tied on the point where the inner and us ability of cruising routes are compared with the sacrifice of the client ( money and time). Finally, the value is considered as the outcome of the comparison of scarifies and personal benefits, which is resulted in essentially utilitarian nature.Hence, route design is the main value of cruising tourism and it is primarily determined and analyzed from the aspect of observed customers. Otherwise, the cruise is only one tool to be caught for the cruise passengers, whether the cruise can let whom to sleep comfortable, providing what kind of food to them to eat, what kind of entertainment facilities are provided to them to play, these issues are not more important to compare how to design route to bring them to travel to anywhere to enjoy in this cruise journey factor. Because how to design the route factor can bring each cruise passenger to influence them to feel either negative or positive emotion directly. The whole route journey planning is the most influential factor to influence the cruise passengers to feel whether they ought choose it's service again or not in the future.