B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Gr

B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

By Sean Geehan

The first book completely focused on successfully running a B2B (business-to-business) company.


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Book Information

Publisher: Clerisy Press
Publish Date: 11/29/2011
Pages: 260
ISBN-13: 9781578604463
ISBN-10: 157860446X
Language: English

What We're Saying

January 19, 2012

The B2B Executive Playbook

Book Review by Porchlight

Selling to consumers is different than selling to businesses. Most marketers and business strategists understand this empirically, but it doesn’t stop them from trying to use celebrity spokespeople and other tried and true consumer approaches to sell to business markets. Why is this the case? READ FULL DESCRIPTION

Full Description

B2B companies aren't like B2C companies. They don't acquire and retain customers with Super Bowl ads, Twitter accounts, or cute, little green geckos. To achieve sustainable, predictable, and profitable growth, you MUST follow a different playbook. Is your planning process true Outside- Inside? Is your executive team directly connected with the management? If you are part of the senior team at a business-to-business enterprise, The B2B Executive Playbook is the most important business book you need to read this year. You may already know that the rules for success are different. But until now, you could not have known how dramatically different...nor the magnitude of how market-driven change will revamp and align your organizations, your career, and your long-term path to success.

You're holding in your hands the first book to address the critical differences between business-to-business (B2B) and business-to-consumer (B2C) companies. In this groundbreaking book, author, speaker, and leading expert in B2B executive strategies Sean Geehan draws upon over 20 years of designing and implementing winning executive playbooks for B2B companies of every size. This playbook is also supported by case studies and research from market-leading B2B companies, including HCL, Harris, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more.

"Leaders in every organization face challenges, but Sean Geehan uncovers the unique set of hurdles leaders in B2B organizations face--then provides us with a tactical playbook anyone can follow for success. This groundbreaking book is the B2B bible."
--Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There

About the Author

Sean Geehan is founder and CEO of Geehan Group--the recognized leader in B2B Executive Programs. With more than 20 years experience in driving B2B success, he is an expert in leadership, executive engagement programs, and designing strategic planning processes that drive long-term and profitable growth.

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