The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth

Sean Geehan

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Book Information

Publisher: Clerisy Press
Publish Date: 11/28/2011
Pages: 245
ISBN-13: 9781578604463
ISBN-10: 157860446X
Language: English

What We're Saying

January 19, 2012

Selling to consumers is different than selling to businesses. Most marketers and business strategists understand this empirically, but it doesn’t stop them from trying to use celebrity spokespeople and other tried and true consumer approaches to sell to business markets. Why is this the case? READ FULL DESCRIPTION

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