B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
What We're Saying
Selling to consumers is different than selling to businesses. Most marketers and business strategists understand this empirically, but it doesn’t stop them from trying to use celebrity spokespeople and other tried and true consumer approaches to sell to business markets. Why is this the case? READ FULL DESCRIPTION
You're holding in your hands the first book to address the critical differences between business-to-business (B2B) and business-to-consumer (B2C) companies. In this groundbreaking book, author, speaker, and leading expert in B2B executive strategies Sean Geehan draws upon over 20 years of designing and implementing winning executive playbooks for B2B companies of every size. This playbook is also supported by case studies and research from market-leading B2B companies, including HCL, Harris, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more.
"Leaders in every organization face challenges, but Sean Geehan uncovers the unique set of hurdles leaders in B2B organizations face--then provides us with a tactical playbook anyone can follow for success. This groundbreaking book is the B2B bible."
--Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There