Believe-In-You Money: What Would It Look Like If the Economy Loved Black People?

Believe-In-You Money: What Would It Look Like If the Economy Loved Black People?

By Jessica Norwood

"Financial advisor and founder of RUNWAY lifts up historically undervalued Black entrepreneurs and proves the worth of eschewing traditional venture capitalist for community-based investors and partners. Believe-in-You Money is a call to action to move away from extractive, individualistic, exploitative approaches to capital and entrepreneurship.

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Book Information

Publisher: Berrett-Koehler Publishers
Publish Date: 10/10/2023
Pages: 168
ISBN-13: 9781523004638
ISBN-10: 1523004630
Language: English

What We're Saying

October 10, 2023

October 10, 2023

By Porchlight

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Full Description

Offering a revolution in Black business financing, this book centers the entrepreneur and responds to the systemic failures surrounding Black wealth building. There is a huge racial wealth gap in America today. Owning a business is one of the best ways to build wealth--but entrepreneurs need capital. And investing in Black companies is obstructed by systemic racism and implicit biases that continue to create barriers to success. Merging historical information and data, along with tactical examples and explanations, this practical guide shows us what needs to be done in order to change the way we support Black companies and how we think about wealth. Norwood calls for investors to move away from extractive, individualistic, exploitative approaches to capital and entrepreneurship. She asks us to move toward transformational, restorative, regenerative, and interdependent relationships to repair the impacts of systemic racism. Investors, large and small, need to say to Black business owners, "we believe in you." With an entrepreneur-centric approach, Believe-In-You Money challenges the system failure surrounding Black companies. It's a guide on how Black entrepreneurs can be supported in sustainable ways and offers a shift in the way we think about who can be an investor, while aiming to change our personal relationships with money.

About the Author

Financial innovator, philanthropist, entrepreneur, and thought leader Jessica Norwood is the founder of RUNWAY, a social enterprise that provides startup capital to Black founders.

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