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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

W Chan Kim, Renee Mauborgne

Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.

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Book Information

Publisher: Hachette Books
Publish Date: 09/26/2017
Pages: 336
ISBN-13: 9780316314046
ISBN-10: 0316314048
Language: English

What We're Saying

September 29, 2017

W. Chan Kim and Renee Mauborgne are back with a new book about how to implement blue ocean strategies. READ FULL DESCRIPTION

November 08, 2017

Our General Manager Sally Haldorson led our search for the five best books on leadership and strategy published in 2017, and discusses here those we chose in the end. READ FULL DESCRIPTION

Full Description

NEW YORK TIMES BESTSELLER
#1 WALL STREET JOURNAL BESTSELLER
USA TODAY
BESTSELLER
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

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