Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

By Martin Gonzalez and Joshua Yellin

"Unique insights from pioneers of Google's Startup Accelerator on why building teams is harder than building tech-and a proven way to develop a tight team that's ready for the intense challenges of startup life"--

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Book Information

Publisher: Harper Business
Publish Date: 05/14/2024
Pages: 320
ISBN-13: 9780063297012
ISBN-10: 0063297019
Language: English

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AN INTERNATIONAL BESTSELLER

Unique insights from pioneers of Google's Startup Accelerator on why building teams is harder than building tech--and a proven way to develop a strong, resilient and effective team.

Most startups fail not because of a bad product, poor timing, or mismanaged cash, but because of people problems: conflicts over strategy, decision-making, and team culture. Even the smartest entrepreneurs have been derailed by these soft problems: How do you fire a loyal friend who's not up to par? How do you motivate your team to give their all? What happens when egos and emotions overpower facts and reason? The soft stuff can be shockingly hard.

Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps. The unique process of The Bonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life. When the constant hustle feels overwhelming, a team's Bonfire Moment pulls them out of the day-to-day intensity to reflect and reboot.

The Bonfire Moment has proven effective with hundreds of teams of all sizes around the world--from the smallest startups to large organizations--significantly improving their cohesion, focus and effectiveness. Now this book will teach leaders the principles behind The Bonfire Moment and how to run the workshop on their own. It's ideal for anyone who needs to build an extraordinary team to achieve big goals.

About the Authors

Martin Gonzalez is the creator of Google's Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed.

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Josh Yellin cofounded Google's first Startup Accelerator and spearheaded its growth, reaching founders in 70 countries. Along with Martin, he cofounded Google's Effective Founders Project. Josh recently spent four years as the Chief of Staff at Google Brain, and is presently an organizational leader at Google DeepMind.

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