Brand Love: Building Strong Consumer-Brand Connections

Brand Love: Building Strong Consumer-Brand Connections

By Lydia Michael

PRINT ON DEMAND— Shipping will be delayed 1-6 weeks for printing
(Depends on publisher)

Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.


Quantity Price Discount
List Price $29.99  
1 + $23.99 20%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing


Book Information

Publisher: Kogan Page
Publish Date: 07/25/2023
Pages: 232
ISBN-13: 9781398611276
ISBN-10: 1398611271
Language: English

What We're Saying

July 10, 2023

The best brands evoke the emotions of their customers by tapping into their hearts and minds. READ FULL DESCRIPTION

Full Description

The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

About the Author

Born and raised in Germany, Lydia Michael is an entrepreneur, speaker, consultant, and author. She is also the founder and owner of Blended Collective, a multicultural marketing and brand consultancy based in Detroit, Michigan. She works with companies and organizations to develop brands and marketing strategies. Her experience includes working with brands like Deloitte and L’Oréal. Lydia’s work has been recognized with several diversity and marketing-centered awards. She leads virtual and in-person workshops and speaks to audiences about topics such as multicultural marketing, brand love, diversity and inclusion, and entrepreneurship.

Learn More

We have updated our privacy policy. Click here to read our full policy.