The Porchlight Business Book Awards longlist is here!

Building for Everyone Expand Your Market with Design Practices from Google's Product Inclusion Team

Building for Everyone: Expand Your Market with Design Practices from Google's Product Inclusion Team

By Annie Jean-Baptiste

Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs.

READ FULL DESCRIPTION

Quantity Price Discount
List Price $29.00  
1 - 24 $24.65 15%
25 - 99 $20.30 30%
100 - 249 $19.72 32%
250 - 499 $18.85 35%
500 + $18.27 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing

$29.00


Book Information

Publisher: Wiley
Publish Date: 09/01/2020
Pages: 272
ISBN-13: 9781119646228
ISBN-10: 1119646227
Language: Eng

What We're Saying

September 09, 2020

As diversity and inclusion champion Joe Gerstandt reminds us, “If you do not intentionally, deliberately and proactively include, you will unintentionally exclude.” This phrase is often repeated at Google to remind our teams that merely wanting to do the right thing isn’t enough. READ FULL DESCRIPTION

Full Description

Diversity and Inclusion to build better products from the front lines at Google

Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how?" How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

  • Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.
  • Understand the research the Product Inclusion team drove to back up their practices
  • Learn the "ABCs of Product Inclusion" to build inclusion into your organization's culture
  • Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities.
  • Read case studies to see how product inclusion works across industries and learn what doesn't work.

Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.

About the Author

Annie Jean-Baptiste is the Head of Product Inclusion at Google. She created the original framework for product inclusion and leads it across the company.

She graduated from the University of Pennsylvania with degrees in International Relations and Political Science and currently serves as an intrapreneur in residence at the University of Pennsylvania's Graduate School of Education.

Learn More

We have updated our privacy policy. Click here to read our full policy.