Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
(Depends on publisher)
The delicious history of rival chocolate companies and their fascinating dynasties--the Lindts, Frys, Hersheys, Mars, and Nestles-- told by a descendant of the Cadbury family
| Quantity | Price | Discount |
|---|---|---|
| List Price | $16.99 | |
| 1 - 24 | $14.44 | 15% |
| 25 - 99 | $11.89 | 30% |
| 100 - 499 | $11.04 | 35% |
| 500 + | $10.70 | 37% |
$16.99
Book Information
| Publisher: | PublicAffairs |
|---|---|
| Publish Date: | 10/25/2011 |
| Pages: | 384 |
| ISBN-13: | 9781610390514 |
| ISBN-10: | 1610390512 |
| Language: | English |
Full Description
In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.
Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.