Coercion: Why We Listen to What "They" Say

Coercion: Why We Listen to What "They" Say

By Douglas Rushkoff

Why do we always listen to what "they" say. A noted media pundit gives a devastating critique of the influences behind the culture of rampant consumerism, showing how the media attempts to interfere with rational decision-making. "An essential book for anyone interested in the power of media and the mechanics of deception".


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Book Information

Publisher: Riverhead Books
Publish Date: 10/01/2000
Pages: 304
ISBN-13: 9781573228299
ISBN-10: 157322829X
Language: English

Full Description

Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

About the Author

Douglas Rushkoff is the bestselling author of Present Shock , as well as a dozen other books on media, technology, and culture, including Program or Be Programmed and Life Inc.

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