Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Ra

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)

By Joe Pulizzi

Revised edition of the author's Content Inc., [2016]


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Book Information

Publisher: McGraw-Hill Companies
Publish Date: 05/24/2021
Pages: 368
ISBN-13: 9781264257546
ISBN-10: 1264257546
Language: English

Full Description

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a marketable content topic
  • Figure out where little or no competition exists
  • Choose your top channel for disseminating content
  • Build long-term customer loyalty
  • Monetize your product or service
  • Expand your content into multiple channels
  • Sell your content asset or scale it into a large enterprise
This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.Apply the methods laid out for you in Content Inc., and create the business of your dreams.

About the Author

Joe Pulizzi is the founder of multiple startups, including the content creator education site The Tilt, and the bestselling author of several books.

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