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Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.

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Book Information

Publisher: HarperCollins Leadership
Publish Date: 10/29/2019
Pages: 224
ISBN-13: 9781400213634
ISBN-10: 1400213630
Language: English

Full Description

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.

Amazon has led the change in customers' expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase. Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-and-true business models they built themselves around disappeared.

Customers in the future will insist on experiences that make their lives significantly easier and better. The companies that will win their business will adapt, not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their business. They'll understand how emerging technologies like artificial intelligence, automation, and analytics are changing the game and implement a strategy to integrate them into their products and processes.

Customer experience futurist Blake Morgan explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't meet these new expectations won't last. The Customer of the Future will show you how to

  • Learn the ten defining strategies for a customer experience-focused company
  • Implement new techniques to shift the entire company from being product-focused to being customer-focused
  • Gain insights through case studies and examples of how the world's most innovative companies are offering new and compelling customer experiences
  • Create a leadership development and culture plan for your organization, to create lasting change

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