Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

By Bernard Marr

Learn how to profit from an effective data strategy in a world of big data, analytics and the Internet of Things.


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Book Information

Publisher: Kogan Page
Publish Date: 04/25/2017
Pages: 200
ISBN-13: 9780749479855
ISBN-10: 074947985X
Language: English

Full Description

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).

About the Author

BERNARD MARR is an internationally best-selling business author, sought-after keynote speaker, and strategic advisor to companies and governments.

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