Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Geoffrey A Moore

A bestselling author shows companies how to rise to the challenge of natural selection and master their own evolution, in order to thrive in today's eat-or-be-eaten economic jungle.

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Book Information

Publisher: Portfolio
Publish Date: 06/01/2008
Pages: 304
ISBN-13: 9781591842149
ISBN-10: 159184214X
Language: English

Full Description

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else--probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years--making changes on the fly while fending off challenges from every quarter.

About the Author

Geoffrey A. Moore, Ph.D. is an author and business consultant. He has consulted for such notable companies as Salesforce, Microsoft, Aruba, and Intel. He studied literature at Stanford University and the University of Washington. His works include Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, Inside the Tornado, and Escape Velocity.

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