Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to

Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next

By Nigel Vaz

"Digital business transformation is a hot topic, and Publicis Sapient has been helping to digitally transform clients. businesses for 30 years. This book explains how to combine strategy, experience, engineering, data, and agile to produce stronger digital business outcomes. The book will include examples of the challenges faced by globally respected organizations to determine if they are going to defend, differentiate or disrupt themselves and understand which approach will yield successful outcomes, in the short medium and longer term and how leaders can de-construct decision-making across every level of an organization once they embark on this journey"--.


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Book Information

Publisher: Wiley
Publish Date: 01/13/2021
Pages: 224
ISBN-13: 9781119758679
ISBN-10: 111975867X
Language: English

Full Description

Fuel your business' transition into the digital age with this insightful and comprehensive resource

Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.

Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:

  • How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges
  • How to deconstruct decision-making throughout all levels of your organization
  • How to combine strategy, product, experience, engineering, and data to produce digital results

Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

About the Author

Nigel Vaz is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives.

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