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Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Seth Godin

A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).

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Book Information

Publisher: Portfolio
Publish Date: 05/10/2007
Pages: 80
ISBN-13: 9781591841661
ISBN-10: 1591841666
Language: English

What We're Saying

November 05, 2007

Ask 8cr! - Quitting

By Aaron Schleicher

Ask 8cr! - Quitting Welcome to "Ask 8cr! " - a new section of our blog where we've created a forum to find out what kinds of issues and challenges people are having in the workplace. READ FULL DESCRIPTION

May 01, 2007

[I know, I know. . . READ FULL DESCRIPTION

May 15, 2007

The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin, Portfolio, 92 pages, $12. 95 Hardcover, May 2007, ISBN 9781591841661 I have been reviewing Seth Godin books since Purple Cow came out in 2003. What I respect most about Seth is his ability to practice what he preaches. READ FULL DESCRIPTION

February 01, 2008

I just got an inquiry concerning shipping to another country and they were kind of disappointed to find out how much and how long it will take. Here are just some of my own personal Rules of Thumb to keep in mind when shipping overseas. * Regular shipping time varies upon countries and customs may hold up boxes for an undertimed length of time, so if you need materials for a specific date, plan well in advance! READ FULL DESCRIPTION

June 05, 2007

We're back from BEA

By 800-CEO-READ

Last week 30,000 booksellers flooded New York City's Javits Center to attend the annual Book Convention (known to insiders as BEA). This is where people wait in endless lines for an autograph, where people compare their tradeshow loot like Halloween candy (in this case, advance copies of books), and where Stephen Colbert, Rosie O'Donnell, LL Cool J and Khalid Hosseini can be seen under one roof. With 90-degree New York heat and a temperamental air conditioner, booksellers struggled to stay cool. READ FULL DESCRIPTION

January 22, 2007

During our October NYC trip, we heard there was a new book coming out from book machine called Seth Godin. Since there wasn't much to say beyond "Hey, Seth has a new book coming out! ", we held off. READ FULL DESCRIPTION

Full Description

A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).


From the Publisher:
The old saying is wrong, winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point, really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip, a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt, until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit, so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.


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