Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan Into a Business
| Quantity | Price | Discount |
|---|---|---|
| List Price | $37.00 | |
| 1 - 24 | $31.45 | 15% |
| 25 - 99 | $25.90 | 30% |
| 100 - 249 | $25.16 | 32% |
| 250 - 499 | $24.05 | 35% |
| 500 + | $23.31 | 37% |
$37.00
Book Information
| Publisher: | Wiley |
|---|---|
| Publish Date: | 04/02/2024 |
| Pages: | 288 |
| ISBN-13: | 9781394223350 |
| ISBN-10: | 1394223358 |
| Language: | English |
Full Description
A hands-on, practical roadmap to get from great idea to successful company
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.
This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
- Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
- Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
- Methods for equity distribution that minimize conflict and maximize investor return
An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.