The Dragonfly Effect
(Depends on publisher)
"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.
|1 - 24||$22.06||15%|
|25 - 99||$18.17||30%|
|100 - 249||$17.65||32%|
|250 - 499||$16.87||35%|
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
- Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results
- Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
- Leverage the power of design thinking and psychological research with practical strategies
- Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.