Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information
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What We're Saying
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION
We are all competing for space these days, space to put our message, and mental space to take in more information. There's less space, and more information by the minute, but as problematic as that seems, it's not the issue. Having more information is a good thing, as it provides the possibility that we'll get closer to, and more of, what we're looking for. READ FULL DESCRIPTION
We were very excited to have Christopher Frank and Paul Magnone in town last week for our ongoing LeaveSmarter series. And, apparently, we weren't the only ones, as it was our most well attended event yet. The coauthors of Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information, they know that we're all overwhelmed with a deluge of data and information overload—and they know that when it's not filtered properly, it makes us less productive instead of more efficient. READ FULL DESCRIPTION
Just about everyone these days suffers from information overload the 24/7 explosion from our computers, smartphones, media, colleagues, and customers. Information is essential to making intelligent decisions, but more often than not, it simply overwhelms us. It's like trying to drink from a fire hose.
The question isn't how to stop all those e-mails, meetings, conference calls, and fat reports; that's impossible. The question is what to do with them. How do you find the truly essential nuggets of information and use them with confidence?
The solution proposed by Christopher Frank and Paul Magnone sounds deceptively simple: Learn how to ask the right questions at the right time. Whatever field you're in, asking smarter questions will expose you to new information, point you to connections between seemingly unrelated facts, and open new avenues of discussion with your colleagues.
The authors explain the seven questions that can help you bring a big- picture perspective to problems that often leave others buried in irrelevant details. And they show through real-life case studies- including Trader Joe's, Starbucks, Kodak, Microsoft, iRobot, and IBM-how their method can have a dramatic impact. It really is possible to convert the fire hose of information into useful insights.
Consider a nonbusiness example: the 2010 Icelandic volcano eruption that sent a giant ash cloud toward Europe. Tens of thousands of flights were canceled and five million passengers stranded, leading to billions in economic losses. Europe's best scientists generated oceans of data and carefully modeled the cloud's dispersion pattern. But no one could answer the essential question: Was the concentration of volcanic ash in the air enough to damage a jet engine? Without that key answer, all the carefully gathered facts were useless to the decision makers.
Once you adopt the seven questions, you'll start having more productive brainstorming sessions. You'll answer critical questions faster and find unexpected solutions to important problems. And you'll get better at communicating to your colleagues with more clarity and focus, turning down the fire hose that other people have to cope with.