Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.
| Quantity | Price | Discount |
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| List Price | $19.95 | |
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| 100 - 249 | $11.97 | 40% |
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| 500 + | $11.37 | 43% |
Non-returnable discount pricing
$19.95
Book Information
| Publisher: | Amacom |
|---|---|
| Publish Date: | 09/12/2003 |
| Pages: | 272 |
| ISBN-13: | 9780814432068 |
| ISBN-10: | 0814432069 |
| Language: | English |
Full Description
With strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble.
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.
Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how to:
- Change strategy to meet new realities
- Learn from the mistakes of others via the book's eye-opening stories
- Avoid common tactics like benchmarking and using consultants, which may do more harm than good
- Tell executives what they need to know -- not what they want to hear
Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools.
